Last edited by Mikazahn
Sunday, April 26, 2020 | History

2 edition of Marketing of information products and services found in the catalog.

Marketing of information products and services

Marketing of information products and services

a guide for librarians and information professionals


  • 306 Want to read
  • 36 Currently reading

Published by Indian Institute of Management in Ahmedabad .
Written in English

  • Information services.

  • Edition Notes

    Statementeditors, Abhinandan K. Jain ... [et al.].
    ContributionsJain, Abhinandan K., Indian Institute of Management, Ahmedabad.
    LC ClassificationsMicrofiche 99/60057 (Z)
    The Physical Object
    Paginationix, 289 p.
    Number of Pages289
    ID Numbers
    Open LibraryOL155692M
    LC Control Number99931098

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Marketing Information Products and Services responds to these questions. This comprehensive manual describes the fundamentals of marketing in the context of library and information sciences, presents various options for raising money, offers tips and techniques for better service management, and provides a step-by-step approach to developing.

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